1712 Holdings group guide

A South African holding company based in Johannesburg, bringing together Maison 1712 (Pty) Ltd and TZY Enterprises (Pty) Ltd across fragrance, consumer brands, commerce and digital ventures.

Leadership

Taariq Karolia, also known as Tariq Karolia, is the Founder, Chairman and Chief Executive Officer.

Group structure

1712 Holdings is the parent company of Maison 1712 (Pty) Ltd and TZY Enterprises (Pty) Ltd. Brands and divisions below are part of their stated operating companies, rather than separate incorporated companies unless explicitly named as such.

Maison 1712 (Pty) Ltd

Maison 1712 Parfums: A South African fragrance house influenced by French and Middle Eastern perfumery. Its offer includes inspired-by perfumes, bespoke fragrance creation and automotive fragrance.
Maison 1712 Digital: The digital division of Maison 1712 within the shared 1712 Digital umbrella. Its projects include Mémoire 1712.
Maison 1712 Labs: The Maison’s research and formulation division, supporting its fragrance development work.
Maison 1712 Scent Intelligence: A Maison division focused on fragrance knowledge and scent understanding.
Maison 1712 Olfactory: A Maison division focused on olfactory knowledge and the experience of scent.
Maison 1712 PURE: A developing Maison brand direction for care products, including lip balm.

TZY Enterprises (Pty) Ltd

TZY Parfums: An accessible South African fragrance brand offering inspired-by perfumes and TZY DRIVE automotive fragrances. Its brand promise is Luxury Made Affordable, with consumer shopping and a reseller/wholesale route on its dedicated website.
TZY Digital: The digital division of TZY Enterprises, working on digital products and technology projects within the 1712 Digital umbrella. Fragrance Fanatics ZA is a project within this division.
TEEZY Commerce: The commerce division within TZY Enterprises. TEEZY Commerce is the preferred public name; it is also referred to as TZY Commerce.
HEETED.: A business-to-business specialist wholesaler within TZY Enterprises. Its business category is smoke-shop supplies, including vape-related items and shisha/hookah-related items.
INTEVARYN HEALTH: A health brand within TZY Enterprises, developed with Dr Mohamed Ashraf Karolia (Dr Karolia) and Taariq Karolia.
INTEVARYN AESTHETICS: An aesthetics brand within TZY Enterprises, developed with Dr Mohamed Ashraf Karolia (Dr Karolia) and Taariq Karolia.

1712 Digital

1712 Digital combines TZY Digital and Maison 1712 Digital as a shared umbrella. TZY Digital remains within TZY Enterprises, and Maison 1712 Digital remains within Maison 1712. Fragrance Fanatics ZA belongs to TZY Digital; Mémoire 1712 belongs to Maison 1712 Digital.

Project and service status

Maison 1712 PURE, also known as 1712 PURE, and Fragrance Fanatics ZA are in development. Mémoire 1712 is a new venture in development whose public scope and availability should be confirmed with Maison 1712 Digital. New Ventures covers the group’s in-development venture area.

INTEVARYN leadership

Dr Mohamed Ashraf Karolia, known professionally as Dr Karolia, provides clinical leadership. Taariq Karolia leads business and brand matters. Contact the relevant practice to confirm clinical services and appointments; INTEVARYN correspondence routes are for business and brand enquiries.

Enquiries

Use the relevant fragrance brand for fragrance orders and wholesale enquiries; use the digital divisions for project discussions. Group-level partnerships route through 1712 Holdings.

Reference files

Last updated: 2026-10-11. Current product stock, prices, service availability and trade terms should be confirmed on the relevant business website or with its team.

Questions about the group

What is 1712 Holdings?

1712 Holdings (Pty) Ltd is a South African holding company based in Johannesburg. Its operating companies are Maison 1712 (Pty) Ltd and TZY Enterprises (Pty) Ltd.

Who founded 1712 Holdings?

Taariq Karolia is the Founder, Chairman and Chief Executive Officer. Tariq Karolia and Teezy are alternate names for the same person.

How are the fragrance brands different?

Maison 1712 Parfums is the Maison fragrance house influenced by French and Middle Eastern perfumery. TZY Parfums is the accessible fragrance brand within TZY Enterprises. Each has its own store and business contacts.

What is 1712 Digital?

1712 Digital is the shared umbrella combining TZY Digital and Maison 1712 Digital. Each division remains within its own operating company.

Where should fragrance wholesale enquiries go?

Contact wholesale@maison1712.com for Maison 1712 Parfums or wholesale@tzyparfums.com for TZY Parfums. Confirm current stock, prices and trade terms with the relevant brand.

Are all projects available to buy?

No. This website distinguishes operating brands, divisions and projects in development. A project profile does not establish a live product, service or launch date.