1712 HoldingsHOLDINGS

Maison 1712 (Pty) Ltd

The Maison operating company within 1712 Holdings, home to Maison 1712 Parfums and Maison 1712 Digital.

Part of 1712 Holdings (Pty) Ltd.

Brands, divisions and projects

Maison 1712 Parfums

A South African fragrance house influenced by French and Middle Eastern perfumery. Its offer includes inspired-by perfumes, bespoke fragrance creation and automotive fragrance.

Operating brand or division

Maison 1712 Digital

The digital division of Maison 1712 within the shared 1712 Digital umbrella. Its projects include Mémoire 1712.

Operating brand or division

Maison 1712 Labs

The Maison’s research and formulation division, supporting its fragrance development work.

Division

Maison 1712 Olfactory

A Maison division focused on olfactory knowledge and the experience of scent.

Division

Maison 1712 PURE

A developing Maison brand direction for care products, including lip balm.

In development

Contact

Official profiles