1712 Holdings / Portfolio

The 1712 Holdings portfolio

Two operating companies, distinct brands and a shared digital umbrella.

Operating companies

Maison 1712 (Pty) Ltd

The Maison operating company within 1712 Holdings, home to Maison 1712 Parfums and Maison 1712 Digital.

Operating brand or division

TZY Enterprises (Pty) Ltd

The TZY operating company within 1712 Holdings, bringing together consumer brands, commerce, digital projects and the INTEVARYN health and aesthetics brands.

Operating brand or division

Maison 1712 brands and divisions

Maison 1712 Parfums

A South African fragrance house influenced by French and Middle Eastern perfumery. Its offer includes inspired-by perfumes, bespoke fragrance creation and automotive fragrance.

Operating brand or division

Maison 1712 Digital

The digital division of Maison 1712 within the shared 1712 Digital umbrella. Its projects include Mémoire 1712.

Operating brand or division

Maison 1712 Labs

The Maison’s research and formulation division, supporting its fragrance development work.

Division

Maison 1712 Scent Intelligence

A Maison division focused on fragrance knowledge and scent understanding.

Division

Maison 1712 Olfactory

A Maison division focused on olfactory knowledge and the experience of scent.

Division

Maison 1712 PURE

A developing Maison brand direction for care products, including lip balm.

In development

TZY brands and divisions

TZY Parfums

An accessible South African fragrance brand offering inspired-by perfumes and TZY DRIVE automotive fragrances. Its brand promise is Luxury Made Affordable, with consumer shopping and a reseller/wholesale route on its dedicated website.

Operating brand or division

TZY Digital

The digital division of TZY Enterprises, working on digital products and technology projects within the 1712 Digital umbrella. Fragrance Fanatics ZA is a project within this division.

Operating brand or division

Fragrance Fanatics ZA

A South African fragrance community, discovery and marketplace project under TZY Digital.

In development

TEEZY Commerce

The commerce division within TZY Enterprises. TEEZY Commerce is the preferred public name; it is also referred to as TZY Commerce.

Operating brand or division

HEETED.

A business-to-business specialist wholesaler within TZY Enterprises. Its business category is smoke-shop supplies, including vape-related items and shisha/hookah-related items.

Operating brand or division

INTEVARYN HEALTH

A health brand within TZY Enterprises, developed with Dr Mohamed Ashraf Karolia (Dr Karolia) and Taariq Karolia.

Brand; clinical service availability must be confirmed with Dr Karolia’s practice

INTEVARYN AESTHETICS

An aesthetics brand within TZY Enterprises, developed with Dr Mohamed Ashraf Karolia (Dr Karolia) and Taariq Karolia.

Brand; clinical service availability must be confirmed with Dr Karolia’s practice

Shared digital direction

1712 Digital

The shared digital umbrella combining TZY Digital and Maison 1712 Digital. It brings the group’s digital direction together while each division remains within its own operating company.

Operating brand or division