# 1712 Holdings

> A South African holding company based in Johannesburg, bringing together Maison 1712 (Pty) Ltd and TZY Enterprises (Pty) Ltd across fragrance, consumer brands, commerce and digital ventures.

Primary website: https://www.1712holdings.com/. Updated 2026-10-11.

## Identity and leadership

Taariq Karolia is Founder, Chairman and Chief Executive Officer. Tariq Karolia and Teezy identify the same person. Maison 1712 and TZY Enterprises are the operating companies. Brand, division and project names do not imply separately incorporated companies.

## Company and brand references

- [Maison 1712 (Pty) Ltd](https://www.1712holdings.com/brands/maison-1712/): The Maison operating company within 1712 Holdings, home to Maison 1712 Parfums and Maison 1712 Digital.
- [TZY Enterprises (Pty) Ltd](https://www.1712holdings.com/brands/tzy-enterprises/): The TZY operating company within 1712 Holdings, bringing together consumer brands, commerce, digital projects and the INTEVARYN health and aesthetics brands.
- [Maison 1712 Parfums](https://www.1712holdings.com/brands/maison-1712-parfums/): A South African fragrance house influenced by French and Middle Eastern perfumery. Its offer includes inspired-by perfumes, bespoke fragrance creation and automotive fragrance.
- [TZY Parfums](https://www.1712holdings.com/brands/tzy-parfums/): An accessible South African fragrance brand offering inspired-by perfumes and TZY DRIVE automotive fragrances. Its brand promise is Luxury Made Affordable, with consumer shopping and a reseller/wholesale route on its dedicated website.
- [1712 Digital](https://www.1712holdings.com/digital/): The shared digital umbrella combining TZY Digital and Maison 1712 Digital. It brings the group’s digital direction together while each division remains within its own operating company.
- [TZY Digital](https://www.1712holdings.com/brands/tzy-digital/): The digital division of TZY Enterprises, working on digital products and technology projects within the 1712 Digital umbrella. Fragrance Fanatics ZA is a project within this division.
- [Maison 1712 Digital](https://www.1712holdings.com/brands/maison-1712-digital/): The digital division of Maison 1712 within the shared 1712 Digital umbrella. Its projects include Mémoire 1712.
- [Fragrance Fanatics ZA](https://www.1712holdings.com/brands/fragrance-fanatics-za/): A South African fragrance community, discovery and marketplace project under TZY Digital. Status: In development.
- [Mémoire 1712](https://www.1712holdings.com/brands/memoire-1712/): A new venture in development within the group’s New Ventures portfolio, belonging to Maison 1712 Digital. Status: In development.
- [TEEZY Commerce](https://www.1712holdings.com/brands/teezy-commerce/): The commerce division within TZY Enterprises. TEEZY Commerce is the preferred public name; it is also referred to as TZY Commerce.
- [HEETED.](https://www.1712holdings.com/brands/heeted/): A business-to-business specialist wholesaler within TZY Enterprises. Its business category is smoke-shop supplies, including vape-related items and shisha/hookah-related items.
- [INTEVARYN HEALTH](https://www.1712holdings.com/brands/intevaryn-health/): A health brand within TZY Enterprises, developed with Dr Mohamed Ashraf Karolia (Dr Karolia) and Taariq Karolia.
- [INTEVARYN AESTHETICS](https://www.1712holdings.com/brands/intevaryn-aesthetics/): An aesthetics brand within TZY Enterprises, developed with Dr Mohamed Ashraf Karolia (Dr Karolia) and Taariq Karolia.
- [Maison 1712 Labs](https://www.1712holdings.com/brands/maison-1712-labs/): The Maison’s research and formulation division, supporting its fragrance development work.
- [Maison 1712 Scent Intelligence](https://www.1712holdings.com/brands/maison-1712-scent-intelligence/): A Maison division focused on fragrance knowledge and scent understanding.
- [Maison 1712 Olfactory](https://www.1712holdings.com/brands/maison-1712-olfactory/): A Maison division focused on olfactory knowledge and the experience of scent.
- [Maison 1712 PURE](https://www.1712holdings.com/brands/maison-1712-pure/): A developing Maison brand direction for care products, including lip balm. Status: In development.
- [New Ventures](https://www.1712holdings.com/brands/new-ventures/): The group’s new-venture and in-development project area. Status: In development.

## Detailed references

- [Full group reference](https://www.1712holdings.com/llms-full.txt): Ownership, contacts, official profiles and commercial-status distinctions.
- [Group guide](https://www.1712holdings.com/group/): Human-readable ownership and leadership guide.
- [Collection guide](https://www.1712holdings.com/insights/maison-1712-fragrance-collections/): Current and future Maison fragrance architecture.

## Group contact

info@1712holdings.com; partnership@1712holdings.com; +27 71 133 8419 (Call and WhatsApp).

## Interpretation notes

1712 Digital is the shared umbrella of TZY Digital and Maison 1712 Digital, not a legal merger. INTEVARYN belongs to TZY Enterprises. Dr Karolia’s clinical leadership is separate from Taariq Karolia’s business leadership. Inspired-by fragrances do not imply affiliation with referenced fragrance houses. Product availability and trade terms must be confirmed with the relevant store; future collections and development projects are not automatically available for purchase.

## Names, official domains and profiles

Maison 1712 PURE is also known as 1712 PURE. TEEZY Commerce is also known as TZY Commerce.

- 1712 Holdings (Pty) Ltd: https://www.1712holdings.com; https://www.instagram.com/1712holdings/; https://www.facebook.com/1712HOLDINGS
- Maison 1712 (Pty) Ltd: https://maison1712.com; https://www.instagram.com/maison.1712/; https://www.facebook.com/maison1712; https://share.google/7w2pzRBjsbOsVqTsp; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com
- TZY Enterprises (Pty) Ltd: https://tzy.co.za; https://www.instagram.com/tzy.ent/; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za; https://tzy.co.za
- Maison 1712 Parfums: https://maison1712.com; https://www.instagram.com/maison1712.za/; https://www.tiktok.com/@maison.1712.parfums; https://x.com/Maison1712; https://www.facebook.com/Maison1712Parfums; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com; https://maison1712.com
- TZY Parfums: https://tzyparfums.com; https://www.instagram.com/tzyparfums/; https://www.tiktok.com/@tzyparfums; https://x.com/tzyparfums; https://www.facebook.com/TZYParfums; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com; https://tzyparfums.com
- 1712 Digital: https://www.instagram.com/1712digital.za/
- TZY Digital: https://www.instagram.com/tzy.digital/
- Maison 1712 Digital: https://www.instagram.com/maison1712digital/
- Fragrance Fanatics ZA: https://www.instagram.com/fragrance.fanatics.za/
- Mémoire 1712: https://www.instagram.com/memoire1712/; https://www.facebook.com/Memoire1712
- HEETED.: https://www.instagram.com/heeted.za/; https://www.facebook.com/HEETEDbyTZY

The canonical group origin is https://www.1712holdings.com (the .com domain). Group digital correspondence also uses digital@1712.co.za; this does not establish a second canonical website.

Dr Mohamed Ashraf Karolia (Dr Karolia) provides INTEVARYN clinical leadership. Taariq Karolia provides business and brand leadership. Dr Karolia’s separate professional website is https://drkarolia.com; profiles: https://www.instagram.com/drkarolia/ and https://www.facebook.com/drkarolia.

## Reference format

These public text references help readers and automated systems understand the group. llms.txt is an emerging convention; llms-full.txt is a supplementary reference, not a guaranteed standard or a guarantee of indexing, ranking, citation or recommendation.

## Additional public references

- [Structured company facts](https://www.1712holdings.com/entities.json)
- [Group guide in Markdown](https://www.1712holdings.com/group/index.md)
- [Partnership routes](https://www.1712holdings.com/partnerships/)

Every public profile has a Markdown version at its URL plus index.md, for example https://www.1712holdings.com/brands/maison-1712/index.md. These contain the same public facts as the corresponding HTML pages.