# 1712 Holdings: full public group reference Updated: 2026-10-11 Primary website: https://www.1712holdings.com A South African holding company based in Johannesburg, bringing together Maison 1712 (Pty) Ltd and TZY Enterprises (Pty) Ltd across fragrance, consumer brands, commerce and digital ventures. ## Founder and leadership Taariq Karolia: Founder, Chairman and Chief Executive Officer. Alternate names: Tariq Karolia; Teezy. These names identify the same person. ## 1712 Holdings (Pty) Ltd A South African holding company based in Johannesburg, bringing together Maison 1712 (Pty) Ltd and TZY Enterprises (Pty) Ltd across fragrance, consumer brands, commerce and digital ventures. Public profile: https://www.1712holdings.com/ Status: Parent company Dedicated website: https://www.1712holdings.com Contacts: info@1712holdings.com, partnership@1712holdings.com Phone and WhatsApp: +27 71 133 8419 Official profile: https://www.instagram.com/1712holdings/ Official profile: https://www.facebook.com/1712HOLDINGS ## Maison 1712 (Pty) Ltd The Maison operating company within 1712 Holdings, home to Maison 1712 Parfums and Maison 1712 Digital. Public profile: https://www.1712holdings.com/brands/maison-1712/ Part of: 1712 Holdings (Pty) Ltd Status: Operating brand or division Dedicated website: https://maison1712.com Contacts: info@maison1712.com, partnership@maison1712.com, wholesale@maison1712.com, sales@maison1712.com, support@maison1712.com Phone and WhatsApp: +27 82 863 3429 Official profile: https://www.instagram.com/maison.1712/ Official profile: https://www.facebook.com/maison1712 Official profile: https://share.google/7w2pzRBjsbOsVqTsp Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com ## TZY Enterprises (Pty) Ltd The TZY operating company within 1712 Holdings, bringing together consumer brands, commerce, digital projects and the INTEVARYN health and aesthetics brands. Public profile: https://www.1712holdings.com/brands/tzy-enterprises/ Part of: 1712 Holdings (Pty) Ltd Status: Operating brand or division Dedicated website: https://tzy.co.za Contacts: info@tzy.co.za, partnership@tzy.co.za Phone and WhatsApp: +27 64 509 3442 Official profile: https://www.instagram.com/tzy.ent/ Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za Official profile: https://tzy.co.za ## Maison 1712 Parfums A South African fragrance house influenced by French and Middle Eastern perfumery. Its offer includes inspired-by perfumes, bespoke fragrance creation and automotive fragrance. Public profile: https://www.1712holdings.com/brands/maison-1712-parfums/ Part of: Maison 1712 (Pty) Ltd Status: Operating brand or division Dedicated website: https://maison1712.com Contacts: wholesale@maison1712.com, partnership@maison1712.com, sales@maison1712.com, support@maison1712.com, info@maison1712.com Phone and WhatsApp: +27 82 863 3429 Official profile: https://www.instagram.com/maison1712.za/ Official profile: https://www.tiktok.com/@maison.1712.parfums Official profile: https://x.com/Maison1712 Official profile: https://www.facebook.com/Maison1712Parfums Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com Official profile: https://maison1712.com INSPIRATIONS is the inspired-by range; CRÉATION is bespoke perfumery; DRIVE is automotive fragrance. These are the currently launched collections confirmed by the group. CRÉATION starts at R3,500 for the standard option and R5,000 for the consultation-included option. Additional costs may apply; confirm the current scope and quotation with the Maison. Other collection names describe future directions or internal work. They do not establish that a product is available to buy. Refer to the collection guide and store for current availability. Trade and stockist enquiries: wholesale@maison1712.com. Brand and commercial collaborations: partnership@maison1712.com. ## TZY Parfums An accessible South African fragrance brand offering inspired-by perfumes and TZY DRIVE automotive fragrances. Its brand promise is Luxury Made Affordable, with consumer shopping and a reseller/wholesale route on its dedicated website. Public profile: https://www.1712holdings.com/brands/tzy-parfums/ Part of: TZY Enterprises (Pty) Ltd Status: Operating brand or division Dedicated website: https://tzyparfums.com Contacts: wholesale@tzyparfums.com, partnership@tzyparfums.com, sales@tzyparfums.com, support@tzyparfums.com, info@tzyparfums.com Phone and WhatsApp: +27 79 210 5529 Official profile: https://www.instagram.com/tzyparfums/ Official profile: https://www.tiktok.com/@tzyparfums Official profile: https://x.com/tzyparfums Official profile: https://www.facebook.com/TZYParfums Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com Official profile: https://tzyparfums.com The dedicated TZY Parfums website already provides a wholesale/reseller page and application route. Use that website or the wholesale inbox for current trade terms. TZY DRIVE includes Citrus Sky, Saint Oud, Luxury Yacht, White Luxury and Black Ice. Confirm current stock and pricing on the store. Inspired-by references identify a scent inspiration, not affiliation with or authorisation by the referenced fragrance houses. ## 1712 Digital The shared digital umbrella combining TZY Digital and Maison 1712 Digital. It brings the group’s digital direction together while each division remains within its own operating company. Public profile: https://www.1712holdings.com/digital/ Part of: 1712 Holdings (Pty) Ltd Status: Operating brand or division Contacts: digital@1712holdings.com, digital@1712.co.za, partnership@1712holdings.com Official profile: https://www.instagram.com/1712digital.za/ 1712 Digital is a group umbrella, not a separately incorporated company or a legal merger of the operating companies. TZY Digital belongs to TZY Enterprises. Maison 1712 Digital belongs to Maison 1712. Project ownership remains with the relevant division. ## TZY Digital The digital division of TZY Enterprises, working on digital products and technology projects within the 1712 Digital umbrella. Fragrance Fanatics ZA is a project within this division. Public profile: https://www.1712holdings.com/brands/tzy-digital/ Part of: TZY Enterprises (Pty) Ltd Status: Operating brand or division Contacts: digital@tzy.co.za, partnership@tzy.co.za Official profile: https://www.instagram.com/tzy.digital/ Development and engineering collaboration does not transfer ownership of Maison 1712 Digital projects to TZY Digital. ## Maison 1712 Digital The digital division of Maison 1712 within the shared 1712 Digital umbrella. Its projects include Mémoire 1712. Public profile: https://www.1712holdings.com/brands/maison-1712-digital/ Part of: Maison 1712 (Pty) Ltd Status: Operating brand or division Contacts: digital@maison1712.com, partnership@maison1712.com Official profile: https://www.instagram.com/maison1712digital/ ## Fragrance Fanatics ZA A South African fragrance community, discovery and marketplace project under TZY Digital. Public profile: https://www.1712holdings.com/brands/fragrance-fanatics-za/ Part of: TZY Digital Status: In development Contacts: digital@tzy.co.za Official profile: https://www.instagram.com/fragrance.fanatics.za/ The marketplace is a development direction. This profile does not claim a live transactional marketplace or published launch date. ## Mémoire 1712 A new venture in development within the group’s New Ventures portfolio, belonging to Maison 1712 Digital. Public profile: https://www.1712holdings.com/brands/memoire-1712/ Part of: Maison 1712 Digital Status: In development Contacts: digital@maison1712.com Official profile: https://www.instagram.com/memoire1712/ Official profile: https://www.facebook.com/Memoire1712 Public scope and availability should be confirmed with Maison 1712 Digital. No live product features or launch date are claimed here. ## TEEZY Commerce The commerce division within TZY Enterprises. TEEZY Commerce is the preferred public name; it is also referred to as TZY Commerce. Public profile: https://www.1712holdings.com/brands/teezy-commerce/ Part of: TZY Enterprises (Pty) Ltd Status: Operating brand or division Contacts: commerce@tzy.co.za, partnership@tzy.co.za ## HEETED. A business-to-business specialist wholesaler within TZY Enterprises. Its business category is smoke-shop supplies, including vape-related items and shisha/hookah-related items. Public profile: https://www.1712holdings.com/brands/heeted/ Part of: TZY Enterprises (Pty) Ltd Status: Operating brand or division Contacts: info@heeted.co.za Official profile: https://www.instagram.com/heeted.za/ Official profile: https://www.facebook.com/HEETEDbyTZY The full stop in HEETED. is part of its name and represents ignition. The business is wholesale rather than consumer retail. ## INTEVARYN HEALTH A health brand within TZY Enterprises, developed with Dr Mohamed Ashraf Karolia (Dr Karolia) and Taariq Karolia. Public profile: https://www.1712holdings.com/brands/intevaryn-health/ Part of: TZY Enterprises (Pty) Ltd Status: Brand; clinical service availability must be confirmed with Dr Karolia’s practice Contacts: intevaryn@tzy.co.za, partnership@tzy.co.za Dr Mohamed Ashraf Karolia, professionally known as Dr Ashraf Karolia or Dr Karolia, provides clinical leadership. Taariq Karolia’s role concerns business and brand leadership. The INTEVARYN inbox is for business and brand correspondence. Dr Karolia’s professional practice listings are separate from INTEVARYN listings. Clinical availability and appointments should be confirmed with his practice. ## INTEVARYN AESTHETICS An aesthetics brand within TZY Enterprises, developed with Dr Mohamed Ashraf Karolia (Dr Karolia) and Taariq Karolia. Public profile: https://www.1712holdings.com/brands/intevaryn-aesthetics/ Part of: TZY Enterprises (Pty) Ltd Status: Brand; clinical service availability must be confirmed with Dr Karolia’s practice Contacts: intevaryn@tzy.co.za, partnership@tzy.co.za Dr Mohamed Ashraf Karolia, professionally known as Dr Ashraf Karolia or Dr Karolia, provides clinical leadership. Taariq Karolia’s role concerns business and brand leadership. The INTEVARYN inbox is for business and brand correspondence. Dr Karolia’s professional practice listings are separate from INTEVARYN listings. Clinical availability and appointments should be confirmed with his practice. ## Maison 1712 Labs The Maison’s research and formulation division, supporting its fragrance development work. Public profile: https://www.1712holdings.com/brands/maison-1712-labs/ Part of: Maison 1712 (Pty) Ltd Status: Division Contacts: info@maison1712.com, partnership@maison1712.com Confirm available products, services and project scope with Maison 1712. This profile does not imply that every development is commercially launched. ## Maison 1712 Scent Intelligence A Maison division focused on fragrance knowledge and scent understanding. Public profile: https://www.1712holdings.com/brands/maison-1712-scent-intelligence/ Part of: Maison 1712 (Pty) Ltd Status: Division Contacts: info@maison1712.com, partnership@maison1712.com Confirm available products, services and project scope with Maison 1712. This profile does not imply that every development is commercially launched. ## Maison 1712 Olfactory A Maison division focused on olfactory knowledge and the experience of scent. Public profile: https://www.1712holdings.com/brands/maison-1712-olfactory/ Part of: Maison 1712 (Pty) Ltd Status: Division Contacts: info@maison1712.com, partnership@maison1712.com Confirm available products, services and project scope with Maison 1712. This profile does not imply that every development is commercially launched. ## Maison 1712 PURE A developing Maison brand direction for care products, including lip balm. Public profile: https://www.1712holdings.com/brands/maison-1712-pure/ Part of: Maison 1712 (Pty) Ltd Status: In development Contacts: info@maison1712.com, partnership@maison1712.com Confirm available products, services and project scope with Maison 1712. This profile does not imply that every development is commercially launched. ## New Ventures The group’s new-venture and in-development project area. Public profile: https://www.1712holdings.com/brands/new-ventures/ Part of: 1712 Holdings (Pty) Ltd Status: In development Contacts: info@1712holdings.com, partnership@1712holdings.com New Ventures is the group’s portfolio area for emerging projects, including Mémoire 1712. Mémoire 1712 belongs to Maison 1712 Digital. Offerings and launch dates should be confirmed with the relevant division. ## Maison 1712 collection architecture - INSPIRATIONS: Inspired-by fragrance range. Status: Launched. - CRÉATION: Personalised bespoke perfumery. Status: Launched. - DRIVE: Automotive fragrance. Status: Launched. - ORIGINALS: Permanent core of house-created originals. Status: Coming later. - PRIVÉ: Prestige house-created originals; separate from bespoke. Status: Coming later. - AZARA: French and Middle Eastern fragrance collection. Status: Coming later. - ÉDITIONS: Intentionally limited releases. Status: Coming later. - RARITÉS: Exceptionally rare creations. Status: Future direction. - CAPSULE: Small curated batches that may return. Status: Coming later. - SÉRIE: Finite structured production runs. Status: Coming later. - EXCLUSIFS: Direct Maison-exclusive distribution; not necessarily limited production. Status: Future direction. - ATELIER: Experimental compositions, prototypes and development. Status: Internal development. - ARCHIVES: Historical formulas and reference pieces. Status: Not for sale. - LAYERS: Fragrances intended for layering. Status: Coming later. - INTERIORS: Home and interior scenting. Status: Coming later. CRÉATION is bespoke. PRIVÉ is prestige originals. COUTURE and SIGNATURE are reserved future names. ARCHIVES is historical reference, not for sale. Retired names include Maison de Luxe 1712, MDL1712 and the former AZARA directions ARABES, ARABESQUE and ORIENT. ## Clinical and business identity Dr Mohamed Ashraf Karolia is professionally known as Dr Ashraf Karolia or Dr Karolia. His professional website is https://drkarolia.com. His professional profiles and practice listings are distinct from INTEVARYN business profiles. Taariq Karolia and Dr Karolia are different people with different roles. ## Availability and use This is a public business reference, not a product feed or a statement that all listed projects are launched. Confirm stock, prices, delivery, trade terms and service availability with the relevant store or team. No partnership or affiliation with an inspiration fragrance house is implied. ## Entity aliases and reference format Maison 1712 PURE: alternate name 1712 PURE. TEEZY Commerce: alternate name TZY Commerce. The canonical group origin remains https://www.1712holdings.com. ## Reference format These public text references help readers and automated systems understand the group. llms.txt is an emerging convention; llms-full.txt is a supplementary reference, not a guaranteed standard or a guarantee of indexing, ranking, citation or recommendation. ## Additional public references - [Structured company facts](https://www.1712holdings.com/entities.json) - [Group guide in Markdown](https://www.1712holdings.com/group/index.md) - [Partnership routes](https://www.1712holdings.com/partnerships/) Every public profile has a Markdown version at its URL plus index.md, for example https://www.1712holdings.com/brands/maison-1712/index.md. These contain the same public facts as the corresponding HTML pages.