Canonical page: https://www.1712holdings.com/
Updated: 2026-10-11

SOUTH AFRICA | PRIVATE HOLDING COMPANY

# 1712 Holdings.
Building lasting value.

1712 Holdings (Pty) Ltd brings together consumer brands, commerce, digital products and emerging health and aesthetics ventures within a South African group.

[Explore the group](#companies)[About 1712](#group)

Multi-sectorGroup strategy

South AfricaFounded & based

01 / THE GROUP

## A holding company built for the long term.

Founded and led by Taariq Karolia, Founder, Chairman and Chief Executive Officer, 1712 Holdings provides the strategic home for Maison 1712 and TZY Enterprises. The group brings together brand development, commerce, technology and product innovation, with emerging health and aesthetics ventures. Each business profile explains its role and distinguishes current activity from development plans.

02 / OUR COMPANIES

## Operating portfolio

01OPERATING COMPANY

### [Maison 1712 (Pty) Ltd](/brands/maison-1712/)

A brand-led company spanning fine fragrance, product development, research, olfactory education and digital innovation.

Explore divisions & brands

                            [Maison 1712 Parfums](/brands/maison-1712-parfums/)
                            [Maison 1712 Labs](/brands/maison-1712-labs/)
                            [Maison 1712 Digital](/brands/maison-1712-digital/)
                            [New Ventures Mémoire 1712](/brands/new-ventures/#memoire-1712)
                            [Maison 1712 Scent Intelligence](/brands/maison-1712-scent-intelligence/)
                            [Maison 1712 Olfactory](/brands/maison-1712-olfactory/)
                            [Maison 1712 PURE aka 1712 PURE](/brands/maison-1712-pure/)
                        
                        [Visit Maison 1712 ](https://maison1712.com)

02OPERATING COMPANY

### [TZY Enterprises (Pty) Ltd](/brands/tzy-enterprises/)

A multi-venture operating company spanning accessible fragrance, digital products, commerce and specialist wholesale, with INTEVARYN HEALTH and INTEVARYN AESTHETICS developing its health and aesthetics portfolio.

Explore divisions & brands

                            [TZY Parfums](/brands/tzy-parfums/)
                            [TZY Digital](/brands/tzy-digital/)
                            [Fragrance Fanatics ZA A TZY Digital project](/brands/fragrance-fanatics-za/)
                            [HEETED.](/brands/heeted/)
                            [TEEZY Commerce Also known as TZY Commerce](/brands/teezy-commerce/)[INTEVARYN HEALTH Functional & integrative medicine](/brands/intevaryn-health/)[INTEVARYN AESTHETICS Aesthetic medicine](/brands/intevaryn-aesthetics/)
                            [New Ventures](/brands/new-ventures/)
                        
                        [Visit TZY Enterprises ](https://tzy.co.za)

GROUP DIGITAL UMBRELLA

## 1712 Digital

Combining TZY Digital and Maison 1712 Digital across the group’s apps, websites and digital projects.

                [Explore 1712 Digital ](./digital/)

03 / GROUP FOCUS

## Where we build

01

### Consumer Brands

Building distinctive, commercially viable brands with strong identity and market relevance.

02

### Digital Products

Developing practical apps, platforms and digital businesses across the group.

03

### Product Innovation

Turning R&D, formulation and new concepts into products with real commercial potential.

04

### Commerce & Growth

Creating scalable routes to market through retail, wholesale, e-commerce and partnerships.

We are building a modern South African group designed to own, develop and grow businesses with lasting value.

04 / CONTACT

## Contact 1712 Holdings

Johannesburg, South Africa

For group enquiries and business partnerships, contact 1712 Holdings directly. Fragrance wholesale, sales and support contacts are listed on the relevant brand profiles.

                        [
                            General enquiries
                            info@1712holdings.com
                            Compose email 
                        ](mailto:info@1712holdings.com)
                        [
                            Partnerships
                            partnership@1712holdings.com
                            Compose email 
                        ](mailto:partnership@1712holdings.com?subject=1712%20Holdings%20%7C%20Partnership%20enquiry)
                        [
                            Call 1712 Holdings
                            +27 71 133 8419
                            Call
                        ](tel:+27711338419)
                    [WhatsApp 1712 Holdings+27 71 133 8419Open WhatsApp](https://wa.me/27711338419)